Privacy & Cookie Policy

AZOW Outdoor Adventures is a trading name of WGR Outdoors Ltd, registered in England and Wales under company number 16271021.

For the purposes of UK data protection law, WGR Outdoors Ltd is the data controller responsible for personal information collected through AZOW Outdoor Adventures.

Our contact address is:

Email: warren@azowoutdooradventures.co.uk

We may collect personal information when you contact us, enquire about an adventure, make a booking or otherwise communicate with us.

This may include:

• Your name
• Your email address
• Your telephone number
• Your preferred trip or adventure
• Your preferred travel or activity dates
• Your messages and correspondence with us
• Information you provide about your experience, fitness or requirements where relevant to an adventure
• Booking and transaction information where you purchase a service from us
• Technical information generated when you use our website, where applicable

Please only provide information that is relevant to your enquiry or participation in an adventure.

We may use your personal information to:

• Respond to enquiries
• Discuss and arrange adventures, courses and trips
• Manage bookings and participation
• Provide information about your booked adventure
• Communicate changes, updates or important trip information
• Provide customer support
• Maintain appropriate business and financial records
• Meet legal, regulatory and insurance requirements
• Protect our legal rights and manage business risk
• Improve the operation, security and effectiveness of our website and services

UK data protection law requires us to have a lawful basis for using personal information.

Depending on the circumstances, we may rely on:

• Contract: where processing is necessary to arrange or provide a service you have asked us to provide.
• Legitimate interests: where necessary for the proper administration of our business, responding to enquiries, maintaining records, protecting our services or communicating with customers.
• Legal obligation: where we are required to process or retain information to comply with the law.
• Consent: where we specifically ask for your permission, for example for certain marketing activities or optional website technologies.
• Vital interests: in exceptional circumstances where processing is necessary to protect somebody's life or safety.

For some activities we may need information relating to your experience, fitness, accessibility requirements or other information relevant to the safe and appropriate delivery of an adventure.

Where information concerning health is required, we will only request information that is reasonably necessary for the relevant activity and will handle it with additional care.

Depending on the circumstances, we may need your explicit consent to process certain health information.

We do not sell your personal information.

We may share information where reasonably necessary with organisations that help us operate our business or deliver your adventure. Depending on the service, these may include:

• Website hosting and technology providers
• Database and cloud service providers
• Email and communications providers
• Payment processors and financial service providers
• Accommodation, transport or other travel providers where necessary for a trip
• Local guides, instructors or activity providers involved in delivering a trip
• Professional advisers such as accountants or insurers
• Government, regulatory or law-enforcement bodies where disclosure is legally required

We only share information that is reasonably necessary for the relevant purpose.

Some AZOW adventures take place outside the United Kingdom. Where necessary to organise or provide an international trip, relevant information may need to be shared with local providers outside the UK.

We will only share information that is necessary for arranging or delivering the relevant service and will take reasonable steps to protect personal information when it is transferred internationally.

Where payments are made through a third-party payment provider, payment information may be processed directly by that provider under its own privacy and security arrangements.

AZOW Outdoor Adventures does not need to store your full payment card details where payments are processed by an independent payment service provider.

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax, insurance and contractual requirements.

Different types of information may therefore be retained for different periods.

When information is no longer required, we will delete, anonymise or securely dispose of it where reasonably possible.

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.

These measures may include secure systems, controlled access, authentication and reputable third-party technology providers.

No method of transmitting information over the internet can be guaranteed to be completely secure, but we take reasonable precautions appropriate to the nature of the information we process.

Depending on the circumstances, UK data protection law may give you rights relating to your personal information, including the right to:

• Ask for access to your personal information
• Ask us to correct inaccurate information
• Ask us to delete information in certain circumstances
• Ask us to restrict how information is used
• Object to certain types of processing
• Receive certain information in a portable format where the right to data portability applies
• Withdraw consent at any time where processing is based on consent

These rights are not absolute and may depend on the circumstances and lawful basis involved.

To exercise a data protection right, contact us at warren@azowoutdooradventures.co.uk.

Cookies and similar technologies are small pieces of information stored or accessed on your device when you use a website.

Some cookies may be strictly necessary for a website to operate, provide security or remember essential settings.

Optional cookies, such as analytics, advertising or certain third-party technologies, will only be used where permitted by law and where any required consent has been obtained.

You can also manage cookies using your browser settings. Blocking some cookies may affect the operation of certain website features.

If we use website analytics or other optional tracking technologies, we will provide appropriate information and, where required, give visitors a choice before those technologies are activated.

We may update this policy if we introduce additional analytics, marketing or third-party technologies.

Our website may contain links to third-party websites, including social media platforms, accommodation providers, travel providers and other external services.

We are not responsible for the privacy practices of those websites. You should review their own privacy information when using their services.

We will only send electronic marketing where we have an appropriate lawful basis to do so.

You can ask us to stop sending marketing communications at any time by contacting us or using any unsubscribe method provided in the communication.

If you have concerns about how we use your personal information, please contact us first so that we have the opportunity to address the issue.

You also have the right to complain to the UK Information Commissioner's Office (ICO), the UK regulator for data protection.

We may update this Privacy & Cookie Policy from time to time to reflect changes to our services, technology or legal requirements.

The latest version will always be published on this page, with the date of the most recent update shown above.

If you have questions about this policy or how we use your personal information, please contact:

WGR Outdoors Ltd
trading as AZOW Outdoor Adventures
24 Erw Wladys
Glyn Ceiriog
LL20 7DW

Email: warren@azowoutdooradventures.co.uk

You can also contact us through our contact page.